You want to cross that finish line.
Let’s get you there.

Trail and ultrarunning coaching for runners ready to take on new challenges and discover what’s possible.

Who I Work With

Maybe you’ve wondered if you’re too slow to have a coach. Maybe you think coaches are for people trying to podium, not people trying to finish. I thought the same thing.

I coach slow but gritty runners. The ones with a thousand questions or just one big one, “Can I do this?” The ones who will be chasing cutoffs while the front runners are lounging at the finish line or heading home. The ones who are out there giving absolutely everything they have.

If you’re a road runner curious about trails, an experienced runner eyeing your first ultra, or someone about to register for an epic race wondering if you’re crazy for even considering it, you’re exactly who I work with.

It isn’t about how fast you get to the finish line. It’s about showing up, learning what you need to know, and trusting that the training will get you there.

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Services

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Testimonials

Erin coached me for my first 100 miler, and I couldn’t have done it without her. I was (and still am) a Luddite runner, feel training plans take the joy out of running, and was clueless about what to do for nutrition before or on race day. But Erin was able to work with me through all that, answering all my questions and giving me tons of super helpful advice about every aspect of training and race day. The best part is she really cares about people. Erin Shaw Rocks. – James M.

I first met Erin when I reached out on Facebook for some
general beginner questions about trail and ultra running. I was doing my first ultra and was wanting some advice from someone who had done a few before. Erin answered and we started video chatting and before long I gained a ton of knowledge on gear, nutrition, and strength training that is important for the ultra distance. Erin went above and beyond helping me feel strong and confident that I could not only finish my race but finish strong. Anyone would be lucky to have her as a coach.
– Katie G.

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Erin Shaw, Trail & Ultrarunning Coach

I know what it’s like to wonder if you’re too slow, too inexperienced, and too ordinary to be worthy of a coach. I wondered that myself before I hired one.

Since 2008 I’ve navigated many transitions. Some were planned like getting into running, moving from road running to trails, and jumping from half marathons to my first 50k then later to multi-day stage races. Others were unplanned like being diagnosed with breast cancer and navigating training and radiation treatment at the same time. I was once someone who swore she was too clumsy for trail running and now I run across wild spaces like the Scottish Highlands every year.

Every one of those transitions came with a learning curve, a lot of questions, and moments of genuine doubt. I want to take everything I’ve learned and help you navigate your own transitions and challenges.

I hold a running coaching certification through the Road Runners Club of America and am completing my ultrarunning coaching certification. But more than credentials, I bring the experience of someone who has been exactly where you are and figured out how to cross that finish line.

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Upcoming Races

Storm the Park, Chester Woods State Park, Minnesota – April 18, 2026

Accomplishments

Ultrasignup Profile

Athlinks Profile

Cape Wrath Explorer, 2x Finisher (170 miles – 2024, 220 miles – 2025)

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