Services
Comprehensive Coaching
- 1-hour initial consultation
- Personalized training plans (16-20 weeks, tailored to your goals)
- Ongoing plan adjustments based on your performance and feedback
- Monthly coaching calls
- Unlimited communication via WhatsApp/email
- Race strategy, troubleshooting, gear, and fueling guidance
Accountability Coaching
- For runners with their own training plans who want support and accountability
- Monthly coaching calls
- Unlimited communication via WhatsApp/email
- Race strategy, troubleshooting, gear, and fueling guidance
One-Time Consultation
- Single session for specific questions or deep dives on a specific topic
- Great for race-specific preparation or getting unstuck on a particular issue
Testimonials
Erin coached me for my first 100 miler, and I couldn’t have done it without her. I was (and still am) a Luddite runner, feel training plans take the joy out of running, and was clueless about what to do for nutrition before or on race day. But Erin was able to work with me through all that, answering all my questions and giving me tons of super helpful advice about every aspect of training and race day. The best part is she really cares about people. Erin Shaw Rocks. – James M.
I first met Erin when I reached out on Facebook for some
general beginner questions about trail and ultra running. I was doing my first ultra and was wanting some advice from someone who had done a few before. Erin answered and we started video chatting and before long I gained a ton of knowledge on gear, nutrition, and strength training that is important for the ultra distance. Erin went above and beyond helping me feel strong and confident that I could not only finish my race but finish strong. Anyone would be lucky to have her as a coach.
– Katie G.
About Coach Erin Shaw
I’m an endurance athlete and coach who has made every transition I help my clients navigate – from road running to trails, from marathons to ultras, from single-day races to multi-stage events like Cape Wrath Ultra. Since 2008, I’ve learned what works (and what doesn’t) through my own training and racing, making plenty of mistakes along the way. I’m RRCA Level 1 certified and currently completing the UESCA Ultrarunning Coach Certification.
I believe the best coaching relationships are built on conversation, not just training plans. I’m here to answer your thousand questions, help you think through challenges, and support you through the inevitable ups and downs of training. I design plans that fit your life and adjust as we go. I’m available when you need me (except when I’m sleeping), and I genuinely care about your success – not just on race day, but in building sustainable habits that keep you running for years to come.
Upcoming Races
Storm the Park, Chester Woods State Park, Minnesota – April 18, 2026
Accomplishments
Cape Wrath Explorer, 2x Finisher (170 miles – 2024, 220 miles – 2025)
Questions?
Let’s schedule a free 15-20 minute intro call to chat about your goals and see if we’re a good fit.
Click the button above to fill out a contact form or email me at erinshawrocks@gmail.com to schedule.
Erin Shaw - Trail and Ultrarunning Coach 